VR advertising refers to a new form of advertising that uses virtual reality technology to load information on real objects.
Under the virtual reality form of VR technology, people form a form of communication in the process of using computers, which is the immersive feature in virtual reality. The so-called immersive type is to let the user feel that he has all been placed in such a virtual world while using an item, and can feel everything about the virtual world. The user has a particularly realistic feeling in the contact with the virtual environment. It is no exaggeration to say that VR technology integrates advertising video, which can fully display the product features and product features. People are not limited to viewing product performance and product appearance, but can experience this product personally. Under such circumstances, people can be more aware of the appearance of the product and the performance of the product. VR video advertising strives to transform product images into a kind of “physical” to gain more attention and recognition from the public.